John Berger, CEO of Sunnova, breaks down the increasingly profitable solar energy market. Berger ties his company’s success to the many layers of service agreements offered to their clients. He estimates, that as the solar energy market continues to gain momentum, technology itself will limit the necessity of coal for energy production.

Sunnova is capitalizing on an upward trend in growth of the solar energy market. The continuous uptick in solar energy reliance allows Berger to suggest a decentralized market for the product. He’s outspoken about his disdain for tariffs. He is excited about the future and points towards coming advancements in battery storage technology as the key to fully unlocking the power of solar energy. Berger reasons that solar power cannot be monopolized as other energy sources have been, due to the free abundance of sunlight.